Marketing
Goal or Purpose - why are you doing this?
Marketing Objectives - what do you want to achieve?
Time line - planning ahead, setting a critical path
- budget
- revenue
- expenses
- in-kind services and products
Define Target Market(s) - who do you want
to reach?
- local
- regional
- national
- specific age, gender etc.
- specific interest group
Manpower - who will do the work?
- board / committee members
- volunteers
- staff
- outside consultants
Image - developing your identity ,
including consistency and style
Product knowledge - research, tracking, documentation, education
- audience and participant surveys
- archives
- data base
- seminars, workshops etc.
- newsletter exchange
- networking
Printed material - set standards that
include clarity and quality
- business material (letterhead, envelopes,
business cards etc)
- publicity material (flyers/brochures etc.)
- displays (signage, panels, videos etc.)
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